SEO Agency Benefits
SEO (search engine optimization) can be done yourself. All you need to do is learn enough about how to manipulate Googles rankings effectively without activating any ranking penalties for over optimization or spam practices and you can do everything you need to do on your own.
The problem, if you want to call it that is learning the rules, and understanding how each element of both your on-page and off-page SEO work together to give you results.
Because you will be working on just one site, you have nothing to compare your results with. Most SEO agencies manage many different websites so have many tactical advantages.
Being able to compare the effects of different content, backlink construction, social media activity, user engagement etc. allows a far more in depth knowledge of what has the greatest impact.
For this reason, as a one site owner, you may find it harder and it may take longer to achieve top rankings.
A good SEO Agency has many advantages over a website owner doing their own SEO;
- Site comparison
- Software cost savings
- Test models
- In depth understanding & knowledge
- Up to date methodology
- Greater resources
Most website owners begin by reading Google best practice to get started. In theory this is a good idea, but this information won’t get your website to the top of search.
The purpose of that document is to get webmasters to play within Googles strict rules. In principle we all do that, but it’s what they don’t tell you that is the difference between ranking well and not ranking at all.
A good SEO agency will prepare your site within Googles guidelines, not using any black hat practices, but making sure that all the key indicators are maximised to their best effect to get you the best rankings in the shortest time.
If you follow Google starter guide to the letter you will never rank well….. it just doesn’t work like that.
SEO is the process of speeding up what google think will occur naturally over time.
If you create very good quality content, people will reference it from their content and link to it, pushing you up SERPs.
In reality, there is already a top ranking reference site online being used in this way, so your white paper document will forever languish in obscurity unless you take action to increase its popularity.